Portfolio demo. All data is synthetic and for illustration only.
Detected · Nov 2, 2026
Ezra Halvorsen · Mass Affluent · 50-59 · Columbus, OH · Advisor Dana Whitfield
Why it fired
Rule: The home firm's share of total assets moves by 10 points or more within 90 days.
Share of assets with your firm
Evidence (4)
Reported balance
Aug 3, 2026 · Your Firm brokerage account
Transfer to Merrill brokerage ••3302
Oct 28, 2026 · Your Firm brokerage account
Transfer from Your Firm brokerage ••3856
Oct 28, 2026 · Merrill brokerage account
Reported balance
Nov 2, 2026 · Your Firm brokerage account
Every number above comes from the synthetic data that triggered this signal.
Suggested next step
“Ezra, I noticed some of your assets are now held elsewhere. I'd love to hear what prompted that, and whether there's anything we could do better.”
A prompt for a conversation, not financial advice.
Status: Dismissed